People have a better understanding of a product or service when they see or hear about it. Explainer videos let us connect better with our possible customer by clarifying what our business can do for them and why they should choose us.
Get More Attention
Today more industries are choosing to use social medias to spread the word about their businesses. They do this via publishing media such as images and videos to create interest in their product. Over 70% of Internet users watch videos online, and over 50% of the people will watch videos this year!
Help Your Audience Remember Information
The average person remembers what they watch more than what they read. What does this mean for your business? An increase in oral message which is the main way that businesses grab customers’ attention. If the customer enjoys your product, they’ll share your video.
Has to be Simply Shareable
An explainer video doesn’t essentially have to be limited to just your website. YouTube has beneficial tools that let you upload your videos then use keywords to get interest. YouTubers are watching videos on their phones. Videos are easily shareable, but text web pages are not. People are more likely to share and watch videos on the Internet than read text on a website.
Videos are appealing to mobile users
Videos and mobiles go side by side. Watching videos on mobile devices have increased by 400%. YouTube reports mobile video usage increases 100% every year. As people like to watch videos live, the number of smartphone users is growing; your video audience will be larger.
Videos Build Customer Trust
Trust is the basis of sales. The whole concept of content marketing is based on trust and having long-term relationships. Stop selling without allowing people to reach out to you for interesting and useful information.
Moreover, when we talk about an elite audience, YouTubers have become the most powerful social media number to endorse your business.
Some consumers are still doubtful of buying products and services on the internet because they fear of being deceived. But effective marketing videos present your products in an informal form. That creates a sense of individual approach, so more customers say that videos gave them more confidence when buying online.